Pamela Anderson, the beloved ’90s actress and former “Baywatch” star, is making a glamorous comeback in a new makeup campaign for Smashbox. After captivating the internet with her makeup-free looks over the past year, Anderson is now flaunting her iconic ’90s style in ads for Smashbox’s Original Photo Finish Primer. The campaign showcases Anderson’s signature features, including thin brows, teased hair, and heavily lined eyes that were synonymous with her TV heyday. Let’s dive into the details of this exciting campaign and Anderson’s journey from barefaced to glamorous.
A Glowing and Glamorous Campaign
In Smashbox’s latest makeup campaign, Pamela Anderson exudes radiance and glamour. The “Love, Pamela” author is seen wearing a shimmery silver chainmail halter, with bronzed cheeks and peachy lips, as she laughs and smiles off to the side. Anderson’s nostalgic ’90s look, featuring teased hair and heavily lined eyes, takes center stage in these captivating ads. It’s a trip down memory lane for fans of the actress, who have long admired her unique style and beauty.
A Long-Awaited Beauty Campaign
For Anderson, being approached to do her first beauty campaign after all these years was a moment of laughter and gratitude. In an interview with Harper’s Bazaar, she jokingly expressed her surprise, saying, “It would have been nice if they’d hired me back in the day when I couldn’t pay my rent.” Although the beauty industry may not have paid attention to her in the ’90s, Anderson embraces the opportunity now that the era is back in vogue. Starring in a beauty campaign has always been on her bucket list, and she’s thrilled to finally check it off.
An Evolution of Style
Anderson’s journey from going makeup-free to embracing her iconic ’90s look has been a gradual and personal one. While she has confidently showcased her natural beauty on various occasions, including Paris Fashion Week and magazine covers, she acknowledges that her choices may not resonate with everyone. The actress explains, “Little by little, I am doing things that just make sense to me, which might not make sense to everybody else.” Anderson is unafraid to experiment and explore different styles, and her evolution is a testament to her authenticity and self-expression.
A Flashback to the ’90s
The allure of the ’90s fashion and beauty trends led many brands to approach Anderson for collaborations that celebrate the era. Smashbox’s campaign is just one example of the industry’s interest in revisiting that iconic period. Anderson shared her thoughts on this trend, stating, “The beauty industry wasn’t looking at me back in the ’90s, but now, since the ’90s are popular, I’m just going to take that. I’m just going to be happy about it.” Her candid perspective reflects a sense of joy and appreciation for the recognition she is receiving today.
Makeup as Expression
While Anderson has been embracing a bare-faced look recently, she emphasizes that she is not opposed to makeup. In fact, she finds cosmetics to be fun and a means of self-expression. However, she admits that she is still exploring what she wants her makeup looks to be like. Anderson’s experimentation with going makeup-free and her openness to trying different styles show her willingness to step outside her comfort zone and redefine her beauty standards.
Beyond Beauty: A Passion for Cruelty-Free Skincare
Pamela Anderson’s involvement in the beauty industry goes beyond makeup. She recently made a foray into skincare by acquiring the cruelty-free brand Sonsie. This venture aligns with her values and commitment to ethical and sustainable practices. Anderson’s ownership of Sonsie further demonstrates her dedication to promoting products that are not only effective but also kind to animals and the environment.
A Barefaced Wanderer
In addition to her makeup-free moments, Anderson made headlines during Paris Fashion Week when she chose to forego a glam squad. Instead, she opted to explore the city and immerse herself in the architectural wonders it offers. Her decision to prioritize experiencing Paris over spending hours in a makeup chair reveals her free-spirited nature and genuine appreciation for life’s simple pleasures.
Pamela Anderson: A True Queen
Pamela Anderson’s journey from barefaced to glamorous in the Smashbox campaign is a testament to her enduring beauty and timeless appeal. Her iconic ’90s look has captivated generations, and now, with the resurgence of the era, she shines once again. Anderson’s willingness to embrace her authenticity, experiment with different styles, and champion ethical skincare makes her a true queen in the world of beauty and beyond.
